Health researcher and communications specialist with extensive experience in local, state and national policy analysis, health benefit design, strategic communications campaigns, message development, and communications training. Trained in qualitative and quantitative research methods, Health Impact Assessment, and Health in All Policies approaches.

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Professional Experience

Region 2 Public Health Training Center, New York, NY, Sept. 2015 – present
Curriculum Development/Subject Matter Expert
Creating online curriculum, Strategies to Address Health Equity, to train 25,000 front-line state and local health department workers in advancing social justice policies to improve health in their communities, including living wages, immigrant rights, food security, and food and alcohol marketing.

CUNY Graduate School of Public Health & Health Policy, New York, NY, Sept. 2016 – present
Senior Researcher
Supported design, implementation, and analysis of pilot program using digital storytelling and peer interviewing to support home care workers in managing the mental health effects of client death.

 1199SEIU Benefit and Pension Funds, New York, NY, March 2003 – present
Labor-management welfare fund administering comprehensive, first-dollar health coverage and pension benefits to members of New York State’s largest health care union, covering 400,000 hospital, nursing home and home care workers, retirees, and their families.

 Communications Consultant, January 2010 – present

  • Retained on a permanent basis to lead special communications projects around local, state and national healthcare and labor policies and funding trends, health benefit utilization, health plan design, and member engagement

 Director of Communications, July 2008 – January 2010

  • Created and drove strategic print, online and in-person campaigns to educate low-literacy members about the value of health and pension coverage in a national context and engage them in using coverage effectively and regularly

  • Researched and analyzed local, state and national trends in healthcare and employer sponsored coverage to build organizational reports, briefs, white papers, and educational and public presentations

  • Designed surveys and polls around specific areas of utilization - such as barriers to benefit enrollment, adherence to medications, and ER use - to improve outreach, quality and cost-effectiveness of care

  • Developed clear-language print and online training materials and led training sessions to help staff, outreach workers and Union delegates/organizers understand and explain benefit programs to members

  • Directed 10 full-time creative and production staff

 Managing EditorMarch 2003 – July 2008

  • Implemented strategic communications plans to ensure core constituents (1199SEIU members, health care employers and providers) understand and can access coverage

  • Developed content for all communications, including newsletters, print pieces, flyers, program brochures, annual reports, and Fund’s website, www.1199SEIUBenefits.org

  • Managed writing staff of 2 full-time and 2 freelance writers

 Working Theater, New York, NY, May 1998 – March 2003
Director of Programs

  • Coordinated writing and performance workshops for union members throughout New York City to resolve conflicts around working conditions

  • Wrote and edited promotional materials to establish consistent brand and messaging

  • Generated over $50,000 through successful foundation, corporate, and government grant writing, increasing annual revenue by 18 percent between 2001-2003

Teaching Experience

 Queens College, Urban Studies, Queens, NY, present

  • Adjunct Assistant Professor, U.S. Health Services and Policy

Brooklyn College, Health and Nutrition Sciences, Brooklyn, NYJan. 2015 – Dec. 2016

  • Instructor, Principles of Health Science

 Hunter College, Master of Public Health Program, New York, NY, Sept. 2014 – Sept. 2015

  • Instructor, Health Policy Analysis

  • Teaching Assistant, Public Health and Health Care Policy and Management

Publications and Presentations

Peer-Reviewed Publications

Bernstein M, Cinnick S, Franzosa E, Murman M, Freudenberg N. Rationale and design of distance-based training to persuade local health department employees that addressing social determinants of health is their job, too. Journal of Public Health Management & Practice, forthcoming.

Tsui EK, Franzosa E, Cribbs K, Baron S. Home Care Workers’ experiences of client death and disenfranchised grief. Qualitative Health Research. Published online: September 28, 2018 (doi.org/10.1177/1049732318800461 )

Tsui EK, Franzosa E. Elicitation as a multi-layered process: An experiment in reciprocal peer interviewing. International Journal of Qualitative Methods. Published online: October 1, 2018 (doi.org/10.1177/1609406918797012)

Franzosa E, Tsui EK, Baron S. “Who’s taking care of us?”: The effects of caring work on Home Health Aides’ well-being. The Gerontologist. Published online: August 17, 2018 (doi: 10.1093/geront/gny099) 

Franzosa E, Tsui, EK, Baron, S. Home Health Aides’ perceptions of quality care: Goals, challenges and implications for a rapidly changing industry.  New Solutions. 2018 Feb; 27(4). doi: 10.1177/1048291117740818.

Freudenberg N, Franzosa E, Chisholm J, Libman K. New approaches for moving upstream: How state and local health departments can transform practice to reduce health inequalities. Health Education & Behavior. 2015 Apr 1;42(1 suppl):46S-56S.

Freudenberg N, Franzosa E, Sohler N, Li R, Devlin H, Albu J. The state of evaluation research on food policies to reduce obesity and diabetes among adults in the United States, 2000–2011. Preventing Chronic Disease. 2015;12.

Non Peer-Reviewed

 Franzosa E, Cole H. The gentrification of American health care. Green Inequalities. June 21, 2018.

 Freudenberg N, Chisholm J, Franzosa E, Libman K. Reflections on public health practice and democracy: Frameworks, stories and methods for local health department staff.  Report to the National Association of County and City Health Officials. 2012.


Invited Talks:

Franzosa E. “We’re on our own”: Economic and emotional precarity in Home Care work. Rutgers School of Management and Labor Relations, Center for Work and Health, November 15, 2018.

 Franzosa E. Caring for the carers: Recognizing and supporting employees’ emotional labor. New York State Adult Day Services Association Annual Conference, November 9, 2018.  

Franzosa E. Moving public health practice upstream: The role of local health departments in protecting immigrant health. Webinar for the Region 2 Public Health Training Center, June 6, 2017.

 Conference Presentations:

Vignola E, Franzosa E, Cinnick S. Advocating for collective action to increase food security among immigrants: An online training for the public health workforce. American Public Health Association 2018 Annual Meeting, San Diego CA.

 Franzosa E, Tsui EK. The implications of client death for Home Care Workers: Intersections of emotional and financial precarity. 2018 Care Ethics Research Consortium, Portland OR.

Cinnick S, Franzosa E, Vignola E, Murman M, Freudenberg N. Teaching strategies to advance health equity to governmental public health workers using current public health trends and learning curriculum bundles. 2018 National Network of Public Health Training Institutes (NNPHI) Public Health Workforce Forum, New Orleans LA.

 Franzosa E, Tsui EK, Cribbs K, Baron S. Factors influencing the emotional impact of client death on home care workers: Implications of aides’ roles in the dying process. 2018 Eastern Sociological Society Annual Meeting, Baltimore MD.

 Franzosa E, Tsui EK. “Family members do give hard times”: Negotiating boundaries in the home care worker-client-family relationship. 2018 Eastern Sociological Society Annual Meeting, Baltimore MD.

 Tsui EK, Franzosa E, Cribbs K, Baron S. Home care workers and grief after client death: Intersections of structural and emotional disenfranchisement. 2018 Eastern Sociological Society Annual Meeting, Baltimore MD.

Franzosa E. Leveraging Home Care Workers’ expertise: Recognizing and valuing workers’ voices to improve quality care. 2017 APHA Annual Meeting, Atlanta GA.

Tsui, EK, Franzosa E, Baron, S. Reducing the mental health effects of client death on home care workers: An oral history pilot project to inform training efforts. 2017 APHA Annual Meeting, Atlanta GA.

Franzosa E. Meeting invisible job requirements in an age of austerity: The implications of managed care for Home Care delivery.  2017 Global Carework Summit, Lowell MA.

Tsui E, Franzosa E. Reducing the mental health effects of client death on home care workers: Formative research on intervention approaches. 2017 Global Carework Summit, Lowell MA.

Zarcadoolas C, Chastain A, Diamond C, Flandrick K, Franzosa E, et al. Perceptions of privacy via mobile: The context of inner-city consumers. 2014 Annual Ethnographic and Qualitative Research Conference (EQRC), Las Vegas, NV.


Doctor of Public Health, CUNY Graduate School of Public Health & Health Policy, New York, NY

  • Dissertation: The Effects of Job Characteristics on Home Care Workers’ Well-being and Job Performance

Master of Arts in Liberal Studies (American Studies concentration), CUNY Graduate Center, New York, NY

Bachelor of Arts in English & Theater, Ithaca College, Ithaca, NY

Awards, Training and Skills 

  • Trained in Health Impact Assessment and Health in All Policies methods

  • Proficiency in quantitative and qualitative analytic software, including SPSS, SAS, Excel, and Dedoose

  • Dean’s Dissertation Grant, CUNY Graduate School of Public Health & Health Policy. The Effects of Job Characteristics on Home Care Workers’ Well-being and Job Performance. 2016.

  • Doctoral Student Research Grant Award, CUNY Graduate Center. The Effects of Health Coverage and Living Wages on the Health and Well-Being of Home Care Workers. 2014.

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